Brand strategy & identity design for baby, parent & children’s brands.

We create strategic, bold brand identities for fun-loving Mum-founded businesses who dare to dream big and desire to stand out.

✸ for small brands with big personalities ✸ for small brands with big personalities ✸ for small brands with big personalities ✸ for small brands with big personalities ✸ for small brands with big personalities ✸ for small brands with big personalities ✸ for small brands with big personalities ✸ for small brands with big personalities ✸ for small brands with big personalities ✸ for small brands with big personalities ✸ for small brands with big personalities ✸ for small brands with big personalities

Bold and seriously playful design.

  • cute pink jumper with star smiley face
  • colourful packaging for a fashion brand
  • Love Lux London Identity Design
View Our Work

Capabilities

Naming
Brand Strategy
Visual Identity Design
Website Design
Print & Packaging Design
Brand collateral

 

Meet Helen and The team

Hi, we’re Mumfolk Studio, your creative partners in the fight to have it all! We are a mission-driven studio, combining a love and experience of designing for fashion and retail with a passion for helping women, especially mums grow stronger brands.

happy clients

  • “ I’m SO in love with my brand identity. It gave me the confidence to go out there and promote my brand. I tell everyone to get their branding done by Mumfolk!!”

    Lux Sekeram

    Love lux london

  • “Helen was fantastic in guiding me through the branding process and delivered such a fantastic job! I really love the outcome and enjoyed how collaborative the process was.”

    Hana Jay Klokner

    Social Media Specialist

  • “I couldn’t have wished for a better experience in working with Mumfolk! I absolutely LOVE the branding they have created, from the logo design, all the way through to the amazing packaging! Thank you so much again.”

    Lisa Baker

    The Little Sunshine Store

  • “Just had a quick, look and SOO EXCITED! THANK YOU, THANKYOU! This is spot on. I can’t wait to see more.”

    Katy Hill

    TV Presenter & Coach

  • “I’m super, super exited as somehow you’ve nailed it! You’ve managed to understand my brand better than I could have ever done myself!”

    Tonja Mills

    Spiritual Coach

  • “Helen created my branding and it was one of the best things I’ve invested in, in my business. She’s creative, strategic and lovely to work with. Anyone looking for a talented designer, you’ve in the right hands!”

    Julia D Wetzel

    Marketing Consultant

  • “Thoroughly enjoyed the whole process of rebranding with Helen who guided me along with inquisitive questions to really get to the bottom of my vision. It was so exciting to then see my new branding come to life. I love it!!

    Cat Strawbridge

‎OUR CLIENTS HAVE BEEN FEATURED IN

DESIGN course

Ever wondered what goes into creating a unique brand identity for a fashion brand? Take a peak into the Mumfolk design process with our Domestika course created by Founder Helen, on visual identity design and learn how to create a memorable brand identity from start to finish.

 

 

tips, tricks & resources

An adventure in motherhood and design, you can find all the tips, tricks and inspiration you need to build your dream business while raising your brood on our blog.

 

✸ for small brands with big personalities ✸ for small brands with big personalities ✸ for small brands with big personalities ✸ for small brands with big personalities ✸ for small brands with big personalities ✸ for small brands with big personalities ✸ for small brands with big personalities ✸ for small brands with big personalities ✸ for small brands with big personalities ✸ for small brands with big personalities ✸ for small brands with big personalities ✸ for small brands with big personalities