3 examples of brilliant design
Here at Mumfolk we’re always on the lookout for new visual inspiration. Anything can spark a creative idea and there are so many endless possibilities, that’s why we love our job!
So sit back, relax and take a look at some of our favourite design projects that have caught our eye this month. This selection is all about bright, bold and brilliant examples of strategy led, storytelling brand identity designs from wine to construction consultants (two words we’d never thought would go together in one sentence!).
Within these great projects, we’re going to pull out some key takeaways and tips which you could apply to your own design work.
Let’s dive in….
1. Burnbrae Wines by Accompany
Storytelling at its best.
This brand identity is a brilliant example of storytelling in design. The designs themselves inspire thought and daydream. They are almost collector’s items that become a focal talking point on a table between friends.
“A place filled with stories, shared with wonderful wine in a stunning Australian landscape. Inspired by their very personal and engaging charm, our labels create a whole new narrative, with every name, visual and story unique to each wine varietal and them. The designs are highly crafted with hand-generated illustrations, surprising colour combinations, and individual poetic stories created with beauty and care.”
Why we think it’s great:
Each design is paired with a particular wine, and this design draws out the individual story, origin and hope for that wine. The illustration captures a poetic story about the ingredients. But as a suite, the visual style and the colour palette creates a seamless flow through the range of wines.
The end result is a range of wines that stand out as individuals and work beautifully as a cohesive set. A set of stories that belong together.
The whole design from concept to delivery is charismatic, charming and playful and shows how important personality and story is in brand identity design.
Design takeaways:
Design tip #1: Think about how you can bring your story and personality into your brand. This uniqueness is what sets you apart and creates a connection with your audience.
2. Merino Building Consultants by Accompany
This is how you stand out from the crowd
Designing a brand identity for a building and construction company so that it stands out, as well as looks visually compelling, is no mean feat. But Accompany design studio has managed to do just that with this identity design for Merino Construction.
“A company offering two distinct services of Construction (Build and Carpentry) and Building Consultancy (Pre-Purchase Property and Pest Inspections), we established that the greatest value for the business would be to create a base brand identity that could be shared across the different services, whilst giving each service it’s own defining qualities.”
Why we think it’s great
We love the neon bold colours (perfect for standing out on a building site) and characteristic play on the M as a defining mark for the brand. It’s also adaptable and the simple variation in width within the M shape is suggestive of the spaces and projects that Merino operates in. Something so simple but creates a big impact.
Design takeaways:
Design tip #2: Think about how the simple shapes and elements can communicate your message and make you stand out from the crowd.
Design tip #3: Remember, you don’t have to have a huge colour palette. Even 3 colours can create a strong, cohesive brand that helps you stand out as well as remain consistent.
3. Bottura by Foreign Policy, Singapore
Strong story = strong brand
Bottura’s logotype is strong, bold and so unique. The brand design is built from their strong mission and ties to Italy.
The brand design for this Italian restaurant based in Singapore is a feast for the eyes as well as the mouth! Designed by Foreign Policy, “Bottura is an Italian restaurant in Singapore, looking to bring the taste and feel of Italy to this part of the world.”
Why we think it’s great:
Their mix of serif and sans serif fonts gives a nod to their links to heritage and modernity, Italy and Singapore. These contrasting elements show themselves in the colour and patterns and link back beautifully to Italy with the fun take on greens, reds, oranges and pinks. The branding also translates seamlessly into the interior design of the restaurant, creating a consistency that all brands crave.
Design tip #4: Your brand is so much more than your logo. By really understanding who you are and your values can help to create a brand that has depth, strength and an ability to connect with people.
